Our brands

Its sales associates themselves stand out too: as recognized and passionate experts they provide impartial top quality advice and play a trendsetting role. They can rely on the Fnac technical laboratory tests. Created on the initiative of the company’s founders, this testing platform, the only of its kind, a real institution of the high-tech world, has more than 40 years’ experience in technical product testing, and its expertise, combined with its rigorous methods, are recognized by all major brands.

Is there anything else that is special about Fnac? Its six million or so members. This one-of-a-kind community illustrates the special bonds between the brand and its customers. Exclusive discounts, invitations to cultural events and a special magazine are just some of the benefits reserved to members. And because they alone generate more than half of the revenue, this loyal customer base is a major competitive advantage.

Fnac is a groundbreaking trendsetter, offering its customers the products of tomorrow. This culture of innovation is rooted in its values and is expressed at all levels. Expanding its offering to innovative and well-designed small household appliances, games and toys, stationery, and even connected devices and unlocked telephony, setting up new services, developing new store formats – Fnac is constantly questioning its business model so that it can keep providing a better response to what its customers want.

Lastly, Fnac is also the market leader in ticketing for shows, sporting events and theme parks in France. Internationally, it is active in Spain, Portugal, Belgium, and Switzerland where it has solid positions, as well as in Brazil, Morocco, and more recently, Qatar and the Ivory Coast.

Since it was created in 1957, Darty has built a unique concept based on a wide selection of household appliances and IT, audiovisual and telecommunications products, low prices, and, above all, integrated services of a quality that is universally recognized. With free services such as delivery, home installation and recovery of used equipment, and fee-based services such as 24/7 phone support, Darty is active throughout the service chain.

It is this ability to be involved from the very beginning to the very end of the purchasing experience, particularly downstream of the sale, that is Darty’s hallmark. In addition to the purchasing experience, the brand relies on the expertise and know-how of its teams who are motivated by a genuine desire to serve. Darty is continuously attuned to what its customers are saying so that it can improve its range of services. Launched in 2014, the “Darty button” is an innovation that simplifies access to after-sales service: all a customer has to do is click on this little connected device and a Darty advisor will call him back immediately, 24/7, to troubleshoot for him remotely or answer his questions.

But its great strength lies in its Contract of Confidence. Launched in 1973, this written promise to customers has three underlying commitments: low prices that are guaranteed year-round by repayment of the difference, a wide selection of equipment both in the stores themselves and on the darty.com website, and high-quality services. This service, which was highly innovative at the time, has become the brand’s hallmark over the years. Even now, Darty is still the only brand in France to make these kinds of commitments to its customers. Internationally, Darty is solidly positioned in Belgium and the Netherlands.