In 2025, the French games and toys market reached a historic milestone, posting an all-time high revenue of 4.7 billion euros — a remarkable 7.1% increase. This performance reflects a profound transformation in the sector, driven in particular by the rise of collectibles, the power of licensing, and the growing influence of “kidults.”
Beyond mere entertainment, games are a powerful vehicle for culture, learning, and intergenerational sharing. Through a diverse product range and a strong presence both in-store and online, the Group has established itself as a leading player in supporting these new trends.
A Selection Guided by Expertise and Differentiation
In a constantly evolving market, Fnac Darty stands out with a carefully curated selection, including:
- Exclusive products: Lego (Love Birds, Toothless, the retro radio, the Executor-class Super Star Destroyer, The Simpsons™: Krusty Burger), Funko Pop Kamelott, Mylène Farmer, Johnny Halliday;
- Tomorrow’s must-have trends: Book Nook, Needoh, Squishy;
- Collectible games: Pokémon cards, blind-box figurines and plush toys;
- Timeless classics.
From strategic board games to early learning toys, educational toys, and must-have “Kidult” items (Lego, action figures, board games for adults), the product lineup curated by our export team meets the expectations of all audiences and evolves to meet our customers’ needs.
Our strength ? Support. In-store, our advisors help families and enthusiasts alike find the perfect product, creating a high-value omnichannel shopping experience.
Dive into the heart of our dynamic games and toys world through this short behind-the-scenes video, featuring key trends and the energy that drives our teams.
