Bruna Olivieri has been the General Manager Italy of the Fnac Darty group since January 29, 2025. Since 2012, she was the General Manager of Unieuro, which was integrated into the Fnac Darty group in 2024. Responsible for all commercial functions, she coordinated and developped the omnichannel approach and implemented the acceleration of digital transformation. Still within Unieuro, Bruna was previously Chief Omni-Channel Officer, with extended responsibilities in strategic marketing, consumer marketing, CRM, and information systems, as well as Director of the company’s digital business unit, working on accelerating online sales growth and launching digital marketing activities.
Bruna Olivieri began her career at the National Institute of Nuclear Physics and the Department of Physics in Pavia, before embarking on a managerial career focused on digital transformation of companies in 2002, first at Unisys Italia, then at Seat Pagine Gialle. She holds a degree in nuclear physics from the University of Pavia.