With nearly 70 years of history behind it, the Darty brand arrives in Portugal with a promise: “A dar tudo, para dar-te o melhor” (“Give everything to give you the best”), emphasizing trust and proximity to consumers through four pillars: price, choice, service, and sustainability.
The MediaMarkt stores, acquired in 2023, will now be operated under the Darty brand from October 1, 2025. The launch of Darty in Portugal also comes with an expansion plan for more than 30 stores by 2030 and the creation of 500 jobs.
This rebranding follows the acquisition of MediaMarkt Portugal by the Fnac Darty Group, which is strengthening its position in the Portuguese market with a particular focus on service. The aim is to improve customers’ daily lives and solve their challenges by offering useful products.
Thanks to this strategy, Darty offers a wide range of products for all budgets, placing quality and repairability at the heart of its business. Darty also seeks to understand consumers’ needs and anticipate the expectations of Portuguese households.
