The Olympic and Paralympic Games Paris 2024: An Unprecedented Partnership for Fnac Darty
As an Official Supporter, Fnac Darty will be contributing to the Olympic and Paralympic Games Paris 2024 through a range of initiatives before and during the events. These initiatives will involve athletes, employees and customers with the ambition of sharing this unique, global event with them and promoting the Group’s expertise as a European leader in the retail of entertainment and leisure products, consumer electronics and domestic appliances.
Fnac Teams Up with Enzo Lefort
Fnac is proud to team up with French fencer Enzo Lefort for the Olympic and Paralympic Games Paris 2024.
Born in Cayenne, French Guiana, in 1991, Enzo Lefort is a French fencer and member of the French foil team. With an outstanding track record, he has been collecting major titles for over a decade, counting individual world champion and Olympic, world and European team champion among his accolades.
As well as being a French fencing icon, Enzo Lefort has a degree in physiotherapy under his belt. Full of curiosity and passion, he is the author and the hero of the French-language manga Enzo, which tells the tale of his irresistible rise to the top, from childhood to the building of his exceptional track record.
He is a keen photographer and has produced two remarkable, self-published books: Behind the mask (2020) and Hors-Piste (2021). He published Olympic Backstage in 2022. In this truly immersive insight into a gold medalist’s preparation for the Olympic Games in Tokyo in 2021, which was held in the midst of the Covid pandemic, Enzo Lefort reveals just how a talented a photographer he is.
Being able to shine a spotlight on sports through culture in the runup to Paris 2024 is something I consider incredibly important to the legacy of these games. Joining Fnac as a Fnac athlete will allow me to contribute alongside one of the biggest players on the French cultural scene.
Enzo Lefort, fencer and Fnac athlete
During the Events: A Key Role in the Athletes’ Village
CTS EVENTIM and France Billet have been chosen as Official Supporters of the Olympic and Paralympic Games Paris 2024 ticketing system. The consortium is collaborating with Paris 2024 by providing a high-performance system to ensure that the user experience for the events is smooth, thus consolidating its role as a French leader in ticketing solutions.
CTS EVENTIM and France Billet, a CTS EVENTIM and Fnac Darty Group subsidiary, have been Named Official Supporters of the Olympic and Paralympic Games Paris 2024 Ticketing System
CTS EVENTIM and France Billet have been chosen as Official Supporters of the Olympic and Paralympic Games Paris 2024 ticketing system. The consortium is collaborating with Paris 2024 by providing a high-performance system to ensure that the user experience for the events is smooth, thus consolidating its role as a French leader in ticketing solutions.
Original Content Celebrating the Values of Sports, Athletes and Fnac Darty Employees
Perhaps the best expression of Fnac Darty’s commitment to the Olympic and Paralympic Games Paris 2024 is its two French web series, one for each of the partner brands: “Le Corps et l’Esprit” (The body and the mind) for Fnac and “La quête de l’excellence” (In pursuit of excellence) for Darty.
Released monthly on Instagram and TikTok until the start of Olympic and Paralympic Games Paris 2024, these web series reflect Fnac Darty’s desire to celebrate both French athletes and para athletes as they prepare for the games and the passion of its employees (after-sales service technicians/delivery drivers etc.), who share the same values of pushing one’s own limits and striving for excellence. Check out the web series (in French) on Instagram, TikTok, fnac.com and darty.com
Fnac Darty: A Major Player at the Intersection of Sports and Culture
Ahead of the Olympic and Paralympic Games Paris 2024, Fnac Darty wants to develop initiatives for the Cultural Olympiad. This multidisciplinary artistic and cultural program, which will take place throughout France before and during the events, reflects a desire to mix genres and disciplines beyond sports.
We are honored and proud to have been chosen by Paris 2024 to promote these Games by way of cultural events beforehand and services offered throughout the competition. This partnership recognizes how the Group uses its expertise to support French people on a daily basis.
Enrique Martinez, Chief Executive Officer of Fnac Darty
We are delighted to welcome Fnac Darty as an Official Supporter of the Olympic and Paralympic Games Paris 2024. We share an ambition to bring the worlds of sports and culture closer together.
Tony Estanguet, President of Paris 2024
