In short
Retailink by Fnac Darty is adding an 18 m² DOOH XXL screen at La Défense, bringing its network to 6 screens and 150 m² total (Saint-Lazare, Ternes, Forum des Halles, La Défense, Darty République, Nice), generating over 12 million weekly opportunities to see. These screens influence more than 1 in 2 shoppers and boost revenue per customer by +40% at Fnac and +10% at Darty. With over 1,500 screens overall, Retailink covers the entire marketing funnel.
Retailink by Fnac Darty, the Group’s advertising network, continues to digitalize its points of sale with the integration of a new large-format digital window (XXL DOOH) at Fnac La Défense. This strategic deployment consolidates Fnac Darty’s position as a key player in Retail Media.
Strategic Expansion at the Heart of Urban Traffic
In line with the ongoing digitalization of our physical stores, this new 18-square-meter screen is located in Europe’s densest business district. With this installation, Retailink by Fnac Darty brings its XXL DOOH (Digital Out-Of-Home) network to a cumulative surface area of 150 sqm.
These large-format communication displays are strategically located in high-traffic areas within Paris and on the French Riviera, generating exceptional weekly audiences:
- Fnac Saint-Lazare: over 4 million OTS.
- Darty République: 2.7 million OTS.
- Fnac Ternes: over 1.8 million OTS.
- Fnac Forum des Halles: over 1.5 million OTS.
- Fnac La Défense: over 1.2 million OTS.
- Fnac Nice: over 1.2 million OTS.
Together, these six windows generate more than 12 million opportunities to see per week. This striking power is backed by the strength of the Fnac Darty Group, which totals over 100 million in-store visits each year.
An Unprecedented Conversion Lever for Brands
According to our “Fnac Darty 2025 Shopper Journey” study, more than one in two buyers state that their purchasing decision was influenced by an in-store advertising campaign. The commercial results of these XXL DOOH windows speak for themselves. Stores equipped with these screens record superior performance compared to non-equipped stores:
- +40% revenue per customer on the Fnac side.
- +10% revenue per customer on the Darty side.
Large-format digital advertising in our stores addresses a challenge that brands know well: being present where decisions are made. Our XXL DOOH windows offer an unprecedented space for expression in French retail media, with a certified audience and measurement capabilities that few players can provide.
Alexandra Suire, Director of Retailink by Fnac Darty
The Most Comprehensive Retail Media Network
Retailink by Fnac Darty supports advertisers across the entire conversion funnel through
a network of over 1,500 screens covering the complete customer journey:
- 6 XXL DOOH screens (from 18 to 38 sqm) on the facades of Paris and Nice stores, complemented by OOH event displays (Ternes, Montparnasse, Saint- Lazare).
- Over 70 OUTDOOH screens in outdoor or in-mall windows.
- Over 600 VISIPLAY DOOH screens located in high-traffic and waiting areas.
- Over 800 SELLCAST DOOH screens positioned at the heart of the aisles, as close as possible to the point of purchase.
This omnichannel network offers brands within the Fnac Darty ecosystem a powerful narrative lever that can be adapted to eRetail, ensuring seamless continuity between the physical store and e-commerce. For external brands, it represents a unique opportunity to reach a highly qualified audience in a premium retail environment.
