Group
22.01.2024

A Key Contribution From Fnac Darty to Showcase the Paris 2024 Olympic and Paralympic Games

Supporteur Officiel des Jeux Olympiques et Paralympiques de Paris 2024 depuis le 23 janvier 2023, Fnac Darty Fnac Darty, an official supporter of the Paris 2024 Olympic and Paralympic Games since January 23, 2023, is announcing new initiatives to showcase this event alongside athletes, employees and customers.

Already an official sponsor of French fencer Enzo Lefort, Fnac Darty is proud to extend its support to para-swimmer Élodie Lorandi.

Already an official sponsor of French fencer Enzo Lefort, Fnac Darty is proud to extend its support to para-swimmer Élodie Lorandi. These two champions will participate in events organized by Fnac Darty and attended by employees and customers, such as access to one of their training sessions and autograph signing sessions held in store. Enzo Lefort will also meet his fans during an in-store book-signing to mark the release of volume 2 of his manga, ENZO.

A key role in support of those involved in Paris 2024, at the heart of the Olympic and Paralympic sites

For the duration of the Paris 2024 Olympic and Paralympic Games, Fnac Darty’s teams will be there to support the athletes in the Athletes’ Village and across the 160 venues hosting the events.

Image réalisée par Enzo Lefort

Darty after-sales service technicians will be available to step in if needed and ensure that the products provided by the brand keep working as they should. A total of 25,000 large and small domestic appliances will be supplied to all Olympic and Paralympic venues, including the Media Village in Le Bourget.

The Group is proud to announce a goal of “100% reuse” for all its products, in accordance with its desire, set out in its strategic plan Everyday, to grow its range of Second Life products and promote responsible consumption. The Group will therefore seek out the best possible Second Life for all large and small domestic appliances. They will be taken back, tested, refurbished and either offered for Second Life sale in our stores after Paris 2024 or donated to charity; any products that have suffered excessive wear and tear will be sent for recycling.

Fnac will be on the ground with a 35m2 pop-up store in the Village Plaza, located in the heart of the Athletes’ Village for the duration of the Olympic and Paralympic Games Paris 2024. The aim is to enhance the experience of the athletes and their delegations by allowing them easy access to a selection of entertainment and cultural products, including tourist guides in a number of languages, games, greetings cards and postcards, and Paris souvenirs. Electronic accessories will also be available.

We are delighted to announce that we will be supporting Élodie Lorandi and Enzo Lefort as they prepare for the Games. We want our partnership with Paris 2024 to be multifaceted and sustainable: both before and during the Games via the Cultural Olympiad and ticketing, and during the four weeks of Olympic and Paralympic competition this summer through the provision of small and large domestic appliances to the Athletes’ Village, those products ultimately being offered for Second Life sale to our customers after the Games.

Enrique Martinez, Chief Executive Officer of Fnac Darty