“Let’s make it last!”: Darty’s New Brand Campaign

Furthering Fnac Darty’s commitment and actions to promote product sustainability, Darty has revealed its new brand campaign: “Let’s make it last!” in collaboration with French creative agency Publicis Conseil.

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This campaign aims to give Darty’s approach to extending product life span a permanent grounding, by reaffirming its practice of customer advice and support to encourage sustainable and responsible consumption habits.

As the Group has been constantly reflecting on how to support its customers on the path to sustainable consumption, it was time for us to consider how Darty is perceived by the French population. Extending the life span of devices has always been central to Darty and its Contract of Confidence. So it seemed important to revisit this fundamental commitment. Our investment in sustainability, which underpins our business model, was therefore an obvious choice when we were creating this new slogan.

Florence Lemetais, VP Customer, Marketing, and Business Development at Fnac Darty.

This digital and audiovisual communication campaign will run from June 11 to 27. It is made up of a brand film and five films to highlight the following services and solutions offered by Darty: “The Sustainable Choice”; Darty Max; repairs; second life; and product trade-in.